The Sarap Shop
— Sauce Kits
Creative Strategy and Product Design
Role — Creative Director
Led brand strategy, creative direction, and product design for a growing food brand. Built cohesive visual systems supporting product launches, retail presence, and community storytelling.
UnboundEd — Rebrand
Brand Strategy and Design System
Role — Brand & Design Director
Directed brand strategy and launch design for UnboundEd’s rebrand following its merger with CORE Learning. Oversaw cross-team alignment and delivery of a unified brand system across channels.
UnboundEd’s
— Standards Institute™
Experiential Brand Design
Role — Brand & Design Director
Owned creative direction and experiential design for a large education conference serving 5,500+ attendees, developing visuals and spatial assets to support a cohesive, multi-channel attendee experience.
Supper Club-ish Zine
Editorial & Branding Design
Role — Creative Director
Designed and produced a food-focused editorial zine inspired by travel and shared meals. Combined narrative, photography, and print storytelling to create an approachable zine experience.
Odell Education x Texas Education Agency
Product Design & Brand Development
Role — Creative Lead, UX/UI Design & Product Strategy
Defined the design of a web-based educational application in partnership with Odell Education and TEA. Balanced user needs, technical constraints, and delivery timelines across a multi-partner initiative.
Book Cover Design and Production
Book Layout Design Automation through converting web-based program content to print ready PDFs
Brand Identity & Visual Systems
Brand Strategy, Art Direction, and Photography
Developed brand identities, art direction, and visual systems supporting brand positioning and product storytelling for diverse lifestyle and retail clients. Art directed and produced photography for products, menus, and campaign assets, capturing narratives that elevate visual storytelling and commerce.
The Post Shop — Digital & Print Marketing Campaign
Creative Direction, Brand Strategy, Campaign Execution, and Photography Production
CORE Response — Product Line
Art Direction, Styling, and Photography
The Post Shop — Website and Email Design
Creative Strategy, Art Direction, and Brand Identity
Rustee Pace Jewelry — Product Launch
Art Direction, Photography, and Post-Production
The Post Shop — Introductory Client Email Design
Brand Voice, Company Narrative, and Visual System
